No, I'm not talking about a reasonable reaction to the latest Justin Timberlake video, but toddler teething.
Whether it's incisors, molars or front set, teething seems only to get harder as babies grow. Bonjela is a good option to numb the pain, but what about when your baby or toddler doesn't let you anywhere near their mouth?
Enter Sir David Attenborough. An unlikely candidate for aiding teething toddlers, he has single-handedly soothed our little boy through the sheer head banging pain of incisor teething.
During spells of pain, our young lad is quickly distracted by the video below, utterly entranced by orangutans doing human tasks.
Due to his calming influence, in my mind David Attenborough gives Justin Timberlake a run for his money any day.
If your child is at his wits end with pain, it's worth a shot. It might just save you a bit of money on teething aids.